Giving Equal Love to Both Ends of Life
MSH employee volunteers, along with their children, visited the disadvantaged children in the mountainous areas of Yunnan supported by the "Aiyou Comfort Life" project. They created the "MSH Orange Love Book Corner" in the local children's home, equipped with "Orange Love Backpacks" containing school supplies, and "Orange Love Home Makeover" provided the children with adjustable desks and chairs, sturdy and moisture-proof bookshelves, and wardrobes for the first time.
MSH held a charity art exhibition, featuring works entirely created by elderly people with cognitive disorders and orphaned patients during art therapy activities.
MSH, in collaboration with Yong'an Insurance and Asia Pacific Property Insurance, donates to the "Aiyou New Life" project of the Aiyou Foundation with every "New Generation" children insurance policy sold. These contributions support sick orphans receiving medical treatment at Babyhome in Shanghai. MSH coordinates employee volunteers to accompany the children and establishes an "Orange Love Station," providing warm beverages in winter and cool refreshments in summer for the children and nursing mothers.
The Memory Café, jointly established by MSH and Yangjing Community Foundation, and the Shanghai Jinmei Elderly Service Center. Staffed by elderly people with cognitive disorders and "retired" caregivers as waiters, it aims to help high-risk and mildly cognitively impaired elderly maintain self-reliance for as long as possible, slow down the progression of the disease, and avoid social isolation. Through serving others, they gain self-esteem and a sense of value, and regain the passion and confidence for life. Since its establishment, we have organized "One-Day Manager" volunteers here, sponsored various cultural and creative gifts for charity sales, invited partners to make medical and care live broadcasts, donated drinks, and organized various open day activities and flash stores in nearby shopping malls.
MSH, together with the Yangjing Community Foundation, participated in the Tencent 99 Public Welfare Day for two consecutive years, holding events in shopping malls to raise funds for the Life Story Book and Memory Café public welfare projects.
Many inheritors of traditional Chinese medicine, known as "old Chinese medicine practitioners," "barefoot doctors," and "midwives," either protect the health of the people in remote areas or quietly stay by our side in the city, using the Chinese medicine experience that has been tempered for thousands of years to continue to solve people's worries. Although we cannot fully interpret the subtleties, we can listen and record to prevent the wisdom of our ancestors and the culture of thousands of years from being silent.
MSH and the Yangjing Community Foundation organized several parent-child public welfare carnivals, including "Puzzle of Memory" and "My Date with Memory," to celebrate Children's Day.
MSH recruited volunteers from international schools, including Shanghai American School and New York University Shanghai. Through service learning, these volunteers organized large-scale community events such as "Inheritance of Memory," Little Run parent-child charity runs, Tencent 99 charity fundraisers, campus flash mobs, and created public welfare videos for science popularization on social media both domestically and internationally.
MSH, in collaboration with the Yangjing Community Foundation, formed a team to take part in the Little Run for three consecutive years, advocating for love through their active participation.
MSH designed and distributed 2,000 Savings Jars and 3,000 copies of the Life Story Book to members, employees, partners, community residents, and students. In addition to raising funds, it also encourages everyone to chat more with their grandparents, to take action themselves, and to fill in the fragments of their grandparents' life memories into the book, creating a life story book for their grandparents.
MSH partnered with the Yangjing Community Foundation to establish a special fund for the care of the elderly with cognitive disorders, initiating the "Heirlooms · Life Memory" charity campaign. Volunteers are recruited and trained to be sensitive to life and provide in-depth healing, visiting high-risk and mildly cognitively impaired elderly in the community to compose life story books.
